This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.

Draws on writings only recently made accessible - including the correspondence between Bonhoeffer and his teen-age fiance, Maria von Wedemeyer

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Speaking to his supporters at the end of the Montgomery bus boycott in 1956, Martin Luther King, Jr., declared that their common goal was not simply the end of segregation as an institution. Rather, "the end is reconciliation, the end is redemption, the end is the creation of the beloved community." King's words reflect the strong religious convictions that motivated the civil rights movement in the South in its early days. Standing courageously on the Judeo-Christian foundations of their moral commitments, civil rights leaders sought to transform the social and political realities of twentieth-century America. In "The Beloved Community," Charles Marsh shows that the same spiritual vision that animated the civil rights movement remains a vital source of moral energy today. "The Beloved Community" lays out an exuberant new vision for progressive Christianity and reclaims the centrality of faith in the quest for social justice and authentic community.

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

It was not that long ago that African Americans and other minorities were excluded from many spheres of American public life. We have seen remarkable progress in recent decades toward Martin Luther King Jr.'s dream of beloved community. But this is not only because of the activism and sacrifice of a certain generation of civil rights leaders. It happened because God was on the move. Historian and theologian Charles Marsh partners with veteran activist John Perkins to chronicle God's vision for more equitable and just world. They show how the civil rights movement was one important episode in God's larger movement throughout human history of pursuing justice and beloved community. Perkins reflects on his long ministry and identifies key themes and lessons he has learned, and Marsh highlights the legacy of Perkins's work in American society. Together they show how abandoned places are being restored, divisions are being reconciled, and what individuals and communities are now doing to welcome peace and justice. The God Movement continues yet today. Come, discover your part in the beloved community. There is unfinished work still to do.

We have seen progress in recent decades toward Martin Luther King Jr.'s dream of beloved community. But this is not only because of the activism and sacrifice of a generation of civil rights leaders. It happened because God was on the move. Historian and theologian Charles Marsh partners with veteran activist John Perkins to chronicle God's vision for a more equitable and just world. Perkins reflects on his long ministry and identifies key themes and lessons he has learned, and Marsh highlights the legacy of Perkins's work in American society. Together they show how abandoned places are being restored, divisions are being reconciled, and what individuals and communities are doing now to welcome peace and justice. Now updated to reflect on current social realities, this book reveals ongoing lessons for the continuing struggle for a just society. Come, discover your part in the beloved community. There is unfinished work still to do.

In the summer of 1964, the turmoil of the civil rights movement reached its peak in Mississippi, with activists across the political spectrum claiming that God was on their side in the struggle over racial justice. This was the summer when violence against blacks increased at an alarming rate and when the murder of three civil rights workers in Mississippi resulted in national media attention. Charles Marsh takes us back to this place and time, when the lives of activists on all sides of the civil rights issue converged and their images of God clashed. He weaves their voices into a gripping narrative: a Ku Klux Klansman, for example, borrows fiery language from the Bible to link attacks on blacks to his "priestly calling"; a middle-aged woman describes how the Gospel inspired her to rally other African Americans to fight peacefully for their dignity; a SNCC worker tells of harrowing encounters with angry white mobs and his pilgrimage toward a new racial spirituality called Black Power. Through these emotionally charged stories, Marsh invites us to consider the civil rights movement anew, in terms of religion as a powerful yet protean force driving social action.

The book's central figures are Fannie Lou Hamer, who "worked for Jesus" in civil rights activism; Sam Bowers, the Imperial Wizard of the White Knights of the Ku Klux Klan of Mississippi; William Douglas Hudgins, an influential white Baptist pastor and unofficial theologian of the "closed society"; Ed King, a white Methodist minister and Mississippi native who campaigned to integrate Protestant congregations; and Cleveland Sellers, a SNCC staff member turned black militant.

Marsh focuses on the events and religious convictions that led each person into the political upheaval of 1964. He presents an unforgettable American social landscape, one that is by turns shameful and inspiring. In conclusion, Marsh suggests that it may be possible to sift among these narratives and lay the groundwork for a new thinking about racial reconciliation and the beloved community. He maintains that the person who embraces faith's life-affirming energies will leave behind a most powerful legacy of social activism and compassion.